If you are in charge of writing your company’s newsletter, I have a few suggestions for you that will help you brainstorm ideas. The first thing you need to think about in
regards to your newsletter is the name. When thinking of a name for your newsletter, you need to be thinking about those that will be reading it – the employees. Consider the purpose of the newsletter you are writing and what you are trying to communicate to the employees when generating a name. When you get some ideas, ask those that you trust like friends and family what they think of it. Asking other employees might be the wrong decision as they could have ulterior motives. Regardless, take your time when thinking of a title, because this will be the most important decision you make about it. You want the title to do very important things: communicate your message and attract the employees to actually read it
As a business that sells a product or services, knowing your customers is vital. Here’s an idea of something you should have in your newsletter: information about your customers. What demographic of people are usually interested in your product or services? This is obviously very important to your business and you should include information about your clients in your newsletter. There should also be some advice about the “big picture” of your company like forecasts and goals.
New employees might appreciate being introduced in a newsletter and other employees will like to learn more about the new employees. Including a short bio about a new employee is a good idea for your newsletter. Also, you might put some basic how-to information and answer some frequently asked questions about doing the job itself to clear up common mistakes and issues. You’d be surprised about how often employees have questions and are afraid to ask them for whatever reason.
There are other things you could put in your newsletter like how to deal with common problems that arise with customer, and you could also have a guest employee columnist write about their favorite topic. Really, this information should be enough to get your brain churning. As far as distributing the newsletter, there is always e-mail, but I would recommend being more creative with it. For example, print several copies of the newsletter and put them around the break room and bathroom. I think the more creative and fun you are with the newsletter, the more effective it will be.