If you have the topic and content figured out for your newsletter, you need to start thinking about the newsletter design. Anymore, newsletters are done by e-mail
because of how easy and inexpensive it is to send it out to multiple subscribers so you need to think about how your newsletter will look in e-mail form. Here are a few tips, guidelines, and just general things to keep in mind when formulating your e-mail newsletter design template.
The first and most important piece of advice is that you need to make sure that you have the person’s permission to send them your newsletter. This is important for several reasons. If the person receiving the newsletter knows that they didn’t subscribe to your newsletter, they will disregard it as spam and never read it. Also, there are certain laws that say the person must have signed up for your newsletter in order to send it to them. Check the laws in your country to see exactly what you can and cannot do in regards to this.
Now on to the newsletter design itself. The title of the e-mail needs to be catchy so that the receiver of the e-mail will want to open it. Nowadays, people get tons of e-mails and mostly just delete them so your title needs to be something that sticks out to the subscriber. Never promise something in the title that you do not deliver on in the content because that might cause the subscriber to unsubscribe. The title needs to be catchy and accurate.
When it comes to the content, make sure it is concise and relevant. No one wants to read through hundreds of long-winded sentences that never get to the point. You will have better conversions and more interest if you keep your newsletter short and to-the-point. When you are ready to add images, you should keep in mind that not all e-mail services will display the images so your newsletter needs to be presentable both with the images and in plain text. Honestly, use only a couple images and keep the newsletter text-based for the best results.
Now that you have finished your newsletter design, try sending out a test e-mail to yourself to see if it looks correct. You should sign up with a few of the most popular e-mail services and send your test e-mail to all of those accounts so you can see what your newsletter design is going to look like in your readers’ browsers. Once you have tested, you are ready to send out your newsletter to all your subscribers. Make sure your subscribers have a way (at the bottom of the newsletter) to unsubscribe if they choose.